MITCHELL & NESS: NHL ALL 32 HOMETOWN REMIX

Mitchell & Ness has long been the bridge between the game’s past and the culture that wears it. As all 32 NHL teams took the ice in special-edition uniforms built around home, we led the creative from concept to delivery on a photo campaign honoring what that word means to each club: its fans, its city, its culture. Blending the heritage of the sport with the polish of a modern lookbook, we earned the jerseys a place in the closet as much as the arena.